Every client account,
watched 24 hours a day.
WorkWez builds real-time KPI alerting directly on the Google Ads API: 30+ alert types monitoring every client account around the clock, so problems surface in minutes instead of at the monthly report.
The morning check, eliminated
Before automation, media buyers at the agency we work inside opened every client account one by one, every morning, just checking. Hours were gone before real work began, and anything that broke overnight had already been broken for hours.
The KPI alerting system WorkWez built connects to the Google Ads API and evaluates every account continuously: spend spikes, conversion drops, disapproved ads, budget exhaustion, unauthorized changes, and silent accounts among 30+ alert types.
Alerts route to each client's Slack channel with the account context attached. The result inside a real 108-client agency: the morning check disappeared, and account problems get caught in minutes, often before the client notices anything.
What we monitor on the Google Ads API
Spend anomaly detection
Sudden spend spikes or stalls are flagged against each account's normal pattern, catching runaway budgets and broken campaigns the moment they diverge.
Conversion and performance drops
Conversion tracking failures, CPA blowouts, and CTR collapses fire alerts with the affected campaigns identified. No digging through the interface to find what broke.
Change and policy monitoring
Unauthorized account changes, disapproved ads, and policy issues surface immediately, protecting accounts from silent damage between check-ins.
Questions about Google Ads API,
answered straight.
Native alerts are per-account, limited in scope, and land in email where nobody sees them. Our system monitors every client account from one engine, evaluates 30+ custom conditions tuned per client, and routes alerts into the Slack channel where the responsible buyer actually works.
Yes. The same alerting architecture extends to Meta and TikTok via their APIs. Google Ads is the deepest implementation because it's where the agencies we serve concentrate spend.
We set up API access through your existing manager (MCC) account, so monitoring covers every linked client account without touching individual logins. Setup is a one-time step we handle with you.
The agency scaled from 35 to 108 clients with the same team. The alerting system is one of six connected systems that made that possible. It eliminated the daily manual account checking that was consuming the team's mornings.
Tools Google Ads API connects to
Slack
Team CommunicationWorkWez builds Slack automation for agencies: standardized client channels, real-time KPI alerts, and onboarding notifications that route to exactly the right people.
n8n
Automation LayerWorkWez builds n8n workflows that run marketing agency operations: discovery pipelines, KPI alerting, and client onboarding. Proven inside a 108-client agency.
Airtable
Data & TrackingWorkWez builds Airtable bases that populate themselves: client records, audit history, and performance data synced automatically from your CRM and ad accounts.
Stop managing tools manually. Let us connect them.
We have already built this stack inside a real performance marketing agency. Book a free 30-minute call and we will show you exactly which tools you already have and what they could be doing automatically.
We respond within 24 hours