Microsoft Ads,
monitored with the same rigor as Google.
Most agencies treat Microsoft Ads as an afterthought once the Google account is set up. It's usually a smaller budget with the same operational risk, and the same 24/7 monitoring gap. We close it the same way we do everywhere else.
Why Microsoft Ads gets folded into the same system, not bolted on
Microsoft Advertising campaigns are frequently imported straight from Google Ads and then left alone. Quality scores, disapprovals, and budget pacing drift without anyone noticing, because the account rarely gets its own dedicated check.
We connect to the Microsoft Advertising API and monitor the same conditions we track for Google: spend pacing, conversion drops, disapproved ads, and quality score changes, feeding the same Slack channel so a media buyer sees the whole account picture, not just the platform that gets the most attention.
What we build for Microsoft Ads
Cross-platform spend reconciliation
Google and Microsoft spend pacing shown together, catching the common failure mode where a Microsoft budget cap gets left at last month's number after a Google Ads budget change.
Import drift detection
Campaigns imported from Google Ads can silently diverge over time as one platform gets edited and the other doesn't. We flag when the two accounts fall out of sync.
Quality score and disapproval alerts
Drops in quality score and new ad disapprovals reach Slack the same day, not discovered weeks later during a scheduled account review.
Questions about Microsoft Ads,
answered straight.
Smaller budget doesn't mean smaller risk. An unnoticed overspend or a month of disapproved ads on Microsoft still costs the client money and costs you the conversation about why nobody caught it. The marginal cost of adding it to a system you've already built is low.
Yes, monitoring covers both campaign types through the same Microsoft Advertising API connection.
Yes. Once the core alerting system exists for Google and Meta, adding Microsoft Ads is a configuration step for that client's account, not a separate build.
Tools Microsoft Ads connects to
Google Ads API
Ad PlatformWorkWez builds real-time Google Ads monitoring: 30+ alert types watching every client account 24/7. Spend spikes and conversion drops surface in Slack within minutes.
Meta Ads
Ad PlatformWorkWez builds real-time KPI alerting for Meta (Facebook & Instagram) Ads accounts, routed straight to Slack. Catch spend spikes and disapprovals before clients do.
Slack
Team CommunicationWorkWez builds Slack automation for agencies: standardized client channels, real-time KPI alerts, and onboarding notifications that route to exactly the right people.
Stop managing tools manually. Let us connect them.
We have already built this stack inside a real performance marketing agency. Book a free 30-minute call and we will show you exactly which tools you already have and what they could be doing automatically.
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